GEO: Getting Your Site Cited by Answer Engines

GEO is SEO’s successor discipline: optimizing to be the source AI answers cite, across Google AI Mode, ChatGPT, Perplexity and AI Overviews. The playbook is concrete.

Page-level patterns

Lead sections with the capsule, elaborate after. Phrase H2s as the questions people ask. Attribute every number. Mirror visible FAQs in FAQ schema — machines reward parseable confidence.

Site-level structures

Hubs and spokes (clusters) map directly onto fan-out behavior. Add an llms.txt with your canonical facts, keep entity naming consistent, and let AI crawlers in via robots.txt — blocked sources can’t cite you.

The multilingual multiplier

Answer engines respond in the user’s language, drawing on sources in that language. A site with real German and Japanese versions competes for German and Japanese citations most rivals can’t enter. GEO and multilingual SEO compound — that intersection is this site’s entire architecture, and it can be yours: start here.