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Company profile · 2026

Baidu & Website Translation

What Baidu builds in translation, what it costs, the latest developments — and what it all means for your website.

3 translation products2026 profile updated

What does Baidu do in translation?

Baidu's translation lineup spans Baidu Translate, Baidu AI Cloud translation API, ERNIE models. API priced per character via Baidu AI Cloud.

Products at a glance

  • Baidu Translate
  • Baidu AI Cloud translation API
  • ERNIE models

The 2026 development that matters

Baidu Translate remains the default engine for Simplified Chinese pairs and dominates domestic search — foreign brands need Chinese pages to appear in Baidu at all.

What it means for your website

Transxlate uses Google/DeepL globally; for China-specific strategy, pair translated WordPress pages with local search and hosting guidance.

The pattern across the industry: live speech translation is becoming free and ubiquitous on devices, while website translation remains the site owner's job. The good news — it now costs wholesale API rates, not agency budgets.

Frequently asked questions

What translation products does Baidu offer?

Baidu ships: Baidu Translate, Baidu AI Cloud translation API, ERNIE models. Pricing model: API priced per character via Baidu AI Cloud.

What is the latest Baidu translation news?

Baidu Translate remains the default engine for Simplified Chinese pairs and dominates domestic search — foreign brands need Chinese pages to appear in Baidu at all.

How does Baidu relate to translating my own website?

Transxlate uses Google/DeepL globally; for China-specific strategy, pair translated WordPress pages with local search and hosting guidance.

Translate your WordPress site today

Bring your own Google or DeepL key, pay wholesale rates, own your translations forever.