What is Formality Control?

DeepL's option to force formal (Sie, vous) or informal (du, tu) address in supported languages.

In more depth

Formality is brand voice: B2B German sites generally want Sie; lifestyle brands may prefer du. Decide per market.

Why it matters for your website

Understanding Formality Control helps you make better decisions when taking a WordPress site multilingual — from choosing URL structures and engines to controlling costs. Transxlate handles the mechanics (language URLs, lang attributes, caching, hreflang on Pro) so terms like this become settings, not engineering projects.

Related terms

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