Glossary
What is Search Intent?
The goal behind a query — informational, commercial, transactional or navigational — which content must match to rank.
In more depth
Intent can shift across languages: the same product term may be informational in one market and transactional in another.
Why it matters for your website
Understanding Search Intent helps you make better decisions when taking a WordPress site multilingual — from choosing URL structures and engines to controlling costs. Transxlate handles the mechanics (language URLs, lang attributes, caching, hreflang on Pro) so terms like this become settings, not engineering projects.
Related terms
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